1931	April	Matsutaro Yamada begins sales on his own of magic materials in Shintomicho, Chuo-ku, Tokyo. He is the father of Akira Yamada, Tenyo's first president, and a professional magician who performed under the stage name Tenyo Shokyokusai, The current name of the company is taken from this stage name. The famed Tenko Hikita was one of his disciples.
1960	April	Tenyo Magic Institute Co., Ltd., established. Akira Yamada assumes post of representative director.
1962	April	Company name changed to K.K. Tenyo, and product lines expanded to include non-magic items.
1963	August	"Pla-puzzle" released. Continues to sell today as a classic puzzle.
1969	July	Dai Vernon, one of the most respected American magicians, is invited to Japan for the first time to lecture around the country. Has a great impact on Japanese magic fans.
1970	May	Company name changed to Tenyo Co., Ltd.
1971	May	"Sea Monkey" released, a novel pet that is born when the egg is placed in water.
1973	March	Jigsaw puzzles imported from Germany and sold. Gradual switchover to domestic production.
	July	Sales of backgammon begun. Japan Backgammon Association established.
1974	January	Establishment of a thoroughgoing after-service system for jigsaw puzzles using service cards.
1975	August	Sales of children jigsaw puzzles begun for the first time in Japan.
	October	Magic encyclopedia "Tarbell Course Vol. 1" translated and published.
1981	November	"Tarbell Course Vol. 7" published, completing translation of the entire seven-volume cycle.
1983	April	Sales of magic goods begun in theme park magic shops.
1988	March	Sales of child puzzles begun.
1989	October	Sales of the vanishing money coin box "Art Bank" begun.
1991	March	Move to Sengoku, Koto-ku, with the completion of the Headquarters Building. Efforts made to bolster the service system with the introduction of free-dial telephone numbers.
	April	Sales of the front-opening one-touch jigsaw puzzle panel begun.
	November	Sales of the etched puzzle "Metallic Puzzle."
1992	May	Sales begun of "3D Art Posters," in which pictures appear to emerge out of a sandstorm-like background. Touches off a 3D art boom in Japan. "Magic Eye," published under sublicense, becomes a super-bestseller in bookstores.
	June	Sales of money-shrinking coin box "Micro Bank" begun.
	July	Sales begun of "3D Art Jigsaw Puzzles" that appear to be three dimensional.
	August	Sales begun of Wrebbit (Canada) three-dimensional puzzles.
1993	February	Sales of the Disney Character Library Series begun. Book style packaging to become a popular long-seller.
	July	Sales of "Photo Display Jigsaw Puzzle" begun.
	December	Sales of products licensed from Tenyo begun by Milton-Bradley in the United States under the brandname "Magic Works," and products become a big hit as a result of national TV commercial campaign.
1994	July	Sales begun of holo-paper jigsaw puzzles.
	October	Sales begun of "Magician Bank," coin box in which Mickey Mouse performs magic tricks.
1995	July	Sales of puzzle keyholder "Petit Maze." Sales begun of science toy "Crystal Factory," which produces crystals.
	October	Sales begun of "Film Art Jigsaw Puzzles," combining puzzles and cell pictures.
	October	Sales of "Magictainment" series begun. The name combines "magic" with "entertainment".
	November	Sales of coin-spinning coin box "Spin Bank" begun.
1996	March	Sales of cork paper jigsaw puzzles begun.
	July	Sales begun of "Triops," an ancient organism that is born when the egg is placed in water.
	October	Sales begun of "Angel Gallery," which preserves an infant's handprint in clay.
	October	With the retirement of Akira Yamada as representative director, Hisataka Toyoshima assumes post of president and representative director.
1997	June	Sales of jigsaw puzzle clock "Puzz-Clock" begun.
1998	July	Sales begun of "Cyber Magician," a magic CD-ROM that enables a computer to perform magic tricks.
1999	May	Sales begun of "Shockclock," a timepiece incorporating a magic-trick.
	October	Sales begun of "We tell time," a next-generation clock that draws original messages in the air.
2000	November	Sales begun of "Artillusion," the world's first "new technology art" that turns luminous in full color with black light.
2001	April	Service begun of "i-Love Magic," an NTT DoCoMo official web site that enables people to perform magic tricks using their cellar phones.
	August	Sales begun of "Candy Bubble," an edible soap bubble.
	November	Sales begun of "Air Blade," a UFO simulation game.
2002	April	Began the Junior Magician Video Contest, in which budding young magicians 17 years old and under compete by sending in their recorded video performances.
	December	Began sales of a "Savings Passbook" in which 100,000 yen can be saved by traveling around the world.
		Began sales of a new "Atelier Label" line employing Disney character artwork on filing boxes, notebooks and other stationery products.
2003	October	Began sales of the World's Greatest Magic Series, bringing together best-selling magic products from around the world.
2004	July	Began sales of "Lumina Sweet" glow-in-the dark candy.
2005	November	Began sales of "Stained Art" jigsaw puzzles, featuring stained glass-like transparent pieces.
		Began sales of the "Guinness World Records" recognized World's Smallest Jigsaw Puzzle.